Logical Structure and Linking methods for online ranking

Provide a well-structured hierarchical sitemap for search engines. These .xml sitemaps can be submitted to Google Webmaster Tools which speed up the process of discovery of all your pages and content. Once your pages are discovered by Google it gets indexed and ranked to display in search results.

Occasionally users will follow a broken link to your website or type in an incorrect URL in their browser and land on a 404 page. Make sure that your 404 page have proper navigation to aid the user in navigating to the correct pages on your website. This improves the user experience of your website.

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